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5 stats for social media marketers in the software industry

Sprout Social

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Persuasive marketing focuses more on the emotions and less on the facts. Product Marketing. Product marketing is bringing a product to market and driving demand for it. Social Media Marketing. Video Marketing. Voice Marketing.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. By now, you might be on all the major social media platforms. Facebook has a whopping 1.59

Shoppers 130
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

According to a recent study , millennials watch online videos for 2.4 Meanwhile, both generations are thought to spend hours per day on social media. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products.

Gen Z 145
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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

Show Your Product Market Fit. Leverage Video Marketing. Video has become a must for marketing professionals, and when video sites like YouTube have over a billion users –which is a third of all people on the internet–it’s not surprising why. Hey #SanAntonio ! Come celebrate our launch!

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52