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This day in search marketing history: February 25

Search Engine Land

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

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Transcript of How Reducing Friction Increases Revenue

Duct Tape Marketing

For pretty much our entire lives, we dealt with taxis as something that was a pretty good way to get around, generally better than the bus or the subway and worked reasonably well. And I think the answer is in many cases, they have not watched users go through it. I can go back as long as I want and see every order I’ve placed.

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120 Presentation Topic Ideas Help You Hook Your Audience

Hubspot Marketing

For instance, don’t make a presentation on the “best lead generation strategies.” Instead, discuss “How companies are using AI technology to implement lead generation strategies without lifting a finger.” Or add your own perspective, “How to seal a 1M deal: Our five best lead generation strategies.”