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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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The 14 best HubSpot updates from January 2025

Martech

HubSpot unveiled a whopping 111 updates last month, and weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease.

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4 best CRMs for consulting businesses in 2025

Hubspot Marketing

Unlike traditional sales processes, consulting requires nurturing relationships over extended periods while juggling multiple stakeholders and project phases. Consulting firms using CRM software report 45% more qualified leads and significantly improved client retention rates. Table of Contents What is a CRM for consulting?

CRM
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How to scale your hypergrowth marketing team from 5 to 25 people using this template

Hubspot Marketing

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand.

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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

If you’re using old methods, dealing with scattered info, or struggling with poor-quality leads, you’re holding back your growth. This guide will show you how to build a roadmap to B2B sales success. A good sales strategy has several key parts: Target market identification: Who are your ideal customers?

CRM
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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Pew Research Center ).