Remove Inbound Marketing Remove Key Performance Indicator Remove New Markets Remove Whitepaper
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How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. The fancy term here is KPIs, i.e., Key Performance Indicators. HubSpot is a prime example of a market leader that built its brand through content strategy.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Buyer personas.