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7 Strategic Marketing Goals, How to Reach and Measure Them

Rock Content

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. How to measure it Measuring brand awareness can be a challenge.

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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

Siloed departments: When your sales team has little idea about what your marketing team is doing, they won’t have access to the data that indicates that a new market of eager customers has just opened up for that new widget they’re trying so hard to sell.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. The fancy term here is KPIs, i.e., Key Performance Indicators. You can then use relevant quotes in an article, Facebook ad, or white paper.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality. Take a look at an interactive ROI calculator : Made with Ion.