Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. HubSpot is a prime example of a market leader that built its brand through content strategy. They actually coined the term “inbound marketing.”

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Rock Content

AUGUST 25, 2020

Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Buyer personas.

Transform 73

Transform User-Generated Whitepaper Law 73

Hubspot Marketing

AUGUST 9, 2018

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services … and, in turn, created many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. Content Marketer.

PR 119

PR Marketing Marketers Non-Profit 119

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Bonus: Some of these certifications can make you a more desirable marketing candidate, too.

Copywriting 96

Copywriting CMO PR Social Media Marketing 96

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. Let’s start a discussion: what do you think?

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Rock Content

JULY 13, 2023

It became popular with Inbound Marketing. Nowadays, it is helping businesses and marketers all over the world to reach customers , establish a relationship with them, and make more sales. After all, if you know your ideal customer “in person”, it is easier to talk to them about things they are interested in.

CRM 85

CRM eBook Communications B2C 85

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. I would add that a good resource center should serve as the hub of all your inbound marketing efforts. Announcing Marketo’s All New Resource Center. Some Examples.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Hubspot Marketing

FEBRUARY 3, 2023

These resources give you access to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content for you. It might not produce the final title of your blog post, but it helps get you thinking about creative new angles for topics you've written about before.

eBook 116

eBook User-Generated Whitepaper Thought Leadership 116