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Deliver Results With A Search-Driven Marketing Plan

Marketing Insider Group

What exactly is Search? Search is simply about getting found. Earlier this week I wrote about search engine marketing and SEO (Search Engine Optimization) as one of the keys to effective inbound marketing along with social media and content strategy. Photo Source.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ). Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). Custom content influences 61% of consumers ( Dragon Search Marketing ).

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The 4 Cs of Social Media

Marketing Insider Group

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. It can include 140 character tweets, photos, brief product updates or FAQs. The reason is context.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?