Industry Insights, Management and Marketing Mix

Rebranding for success: merging Com Hem and Tele2

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. What were the challenges when rebranding Com Hem to Tele2?

Marketing Mix

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Q&A:The future of display advertising

Bannerflow

JUNE 17, 2019

Additionally, marketers must not rely exclusively on display but keep it as a fundamental part of a good online marketing mix. A marketing mix which might now include video, programmatic audio, podcasts, SEM, paid social, branded media and influencer marketing.

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Marketing Pro Pulse

Rebranding for success: merging Com Hem and Tele2

Q&A:The future of display advertising

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