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Why we care about social media marketing: A guide for brands

Martech

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

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16 Alternative Search Engines and When They’re Used

Marketing Insider Group

Since Dogpile’s algorithm prioritizes quality over quantity, this alternative search engine is best used if you want to gain valuable insight from the collective. Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Give up on ever making money, sharing your work with others, or promoting your products or services. An ecommerce platform for finding deals and promo codes is advertising on a conservative news site with a banner ad that: Shows an old white man reading a newspaper, representing the type of person who they think would go on Fox News.

SEO