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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

This means you must adapt your marketing campaigns around the products that they promote. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot.

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

It helps you to establish yourself as a thought leader: By discussing the latest trends and industry insights, you will be able to establish yourself as someone who is at the forefront of your field. Affiliate marketing : You can earn a commission by promoting other people’s products on your blog.

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Rocking on Instagram: Your 2024 Guide to the Latest Updates!

Rock Content

Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. Promote events with event reminders and involve your audience in fundraisers, showing the human side of your brand. I mpact on Marketers: Plan and promote your live sessions. Via Meta 2.

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Thought leadership: The human element your marketing needs

Martech

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Interviews and podcasts. LinkedIn posts.

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LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. They are a cost-effective option for increasing visibility and driving traffic to your website.

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The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers

Hubspot Marketing

Discount Emails Our survey found almost a third of marketers (31%) say emails promoting coupons, discount codes, free resources, or sales get the most engagement. Educational Emails Just 17% of marketers say educational emails about their industry rather than products or services get the most engagement.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.