Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 94

Influencer Marketing User-Generated Key Performance Indicator Analytics 94

Backlinko

MAY 14, 2024

Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers. While they may have smaller followings than mega-influencers, their audiences are often highly engaged.

PR 102

PR Customer loyalty User-Generated Marketing 102

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Traackr

MAY 28, 2015

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Hubspot Marketing

NOVEMBER 30, 2022

Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing. It's much like traditional PR but in the online space.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. And do their key performance indicators (KPIs) directly align to your company’s business objectives? And digital marketing curricula can’t keep up. These are senior team members. Wasn’t intentional at the beginning!

Management 130

Management Marketing Marketers Key Performance Indicator 130

Traackr

MAY 28, 2015

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40