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What Is Marketing — And How to Get It Working for You

Exposure Ninja

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

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What Are the Different Types of Marketing?

Exposure Ninja

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

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What are Influencers: Types, Examples & How Much They Make

Neil Patel

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Due to its robust features built for enterprise-size organizations, BigCommerce stands out as a dynamic ecommerce platform.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Due to its robust features built for enterprise-size organizations, BigCommerce stands out as a dynamic ecommerce platform.

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Important Marketing Terms You Should Know

Exposure Ninja

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. It's more cost-effective than outbound marketing methods.