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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. Leveraging your email list goes beyond simply sending newsletters or promotional content. What is B2B digital marketing? What are B2B digital marketing strategies?

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Marketing playbooks work the same. Marketing strategy.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. What has 2018 seen?

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. You can publish high-quality content much more frequently if you transform it into multiple formats. Create Content in Multiple Formats Here’s a secret.