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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Get the daily newsletter search marketers rely on.

SEO 82
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

That’s when I realized that the shift from conversions to key events in GA4 is a game changer. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Get the daily newsletter search marketers rely on. presidential election.”

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. But be careful. But here’s the thing.

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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Get the daily newsletter search marketers rely on.

SEO 99
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You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

Now that we know what curiosity delivers to marketers, we need to look at where and how curiosity helps marketers in their day-to-day marketing lives. Get the daily newsletter search marketers rely on. Where (and how) does curiosity help marketers? As a marketer, we strategize and execute various campaigns.

SEO 95
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Nothing could be further from the truth, though.