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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. PR is such a treasure trove to SEO practitioners. Email newsletters.

SEO 98
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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52
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The Tyranny Of Marketing Success Metrics

Traackr

Then, shall we just give up on measurements and accept that marketing performance is too hard to quantify? Here is what we can and should all do when it comes to measurements: Assess the complete performance of your marketing mix. Absolutely not. i.e. are we doing better than yesterday?

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The Tyranny Of Marketing Success Metrics

Traackr

Then, shall we just give up on measurements and accept that marketing performance is too hard to quantify? Here is what we can and should all do when it comes to measurements: Assess the complete performance of your marketing mix. Absolutely not. i.e. are we doing better than yesterday?