Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider 5.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Scoop.it!

MARCH 17, 2022

The fancy term here is KPIs, i.e., Key Performance Indicators. You can then use relevant quotes in an article, Facebook ad, or white paper. The campaign helped a social cause but also created a socially responsible image for the brand, and 75% of millennials want to associate with such brands.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Set up tracking and analytics, closely monitor your key performance indicators (KPIs), and use that data to optimize your marketing strategy continually.

PR 113

PR Customer loyalty User-Generated Marketers 113