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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. It’s essential to have a strategy in place so that you can take quick action and bring the crisis under control.

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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. So where do we place SEO responsibilities within an organization to ensure the best results? But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Marketing Sales.

SEO 99
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). But I’d bet dollars to donuts that he or she would welcome such a discussion – especially if it takes place before his or her next meeting with other members of the C-suite.

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Where should you spend your SEO budget?

Search Engine Land

Nowadays, human quality raters and AI algorithms can spot which sites perform well with users and which are simply built to rank. Everything will not magically fall into place just because you have website traffic. With the helpful content system in place, Google not only takes content quality into account. You have no choice.

SEO 100
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Dig deeper: The state of GA4, one year after the big migration Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). Well, you know the “highest paid person’s opinion” in your office better than I do.