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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. This aims to promote brand awareness and increase sales. Generate awareness on new products and company milestones.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. Promote it heavily to get it in front of the right people. So, the team developed a strong presence on the platform.

PR 103
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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. So where do we place SEO responsibilities within an organization to ensure the best results? But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Marketing Sales.

SEO 97
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Where should you spend your SEO budget?

Search Engine Land

Nowadays, human quality raters and AI algorithms can spot which sites perform well with users and which are simply built to rank. Everything will not magically fall into place just because you have website traffic. With the helpful content system in place, Google not only takes content quality into account. You have no choice.

SEO 98
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. To gauge brand perception accurately, consider metrics like brand awareness , customer lifetime loyalty, and Net Promoter Score (NPS). But be careful.