Key Performance Indicator PR Product Search Marketers 
Search Engine Land
APRIL 2, 2024
I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.
Search Engine Land
APRIL 17, 2024
So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Play at least 50% of a product video. Get the daily newsletter search marketers rely on.
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Martech
APRIL 18, 2024
So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Play at least 50% of a product video. Complete a tutorial. Here’s my scientific, wild-ass guess: It was a two-step process.
Search Engine Land
FEBRUARY 16, 2023
We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Is there an actual market for it? How do people use your product?
Hootsuite
SEPTEMBER 21, 2023
They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Just because someone has seen your post doesn’t mean they care for your brand or products. But be careful. But here’s the thing.
Search Engine Land
JANUARY 27, 2023
Get the daily newsletter search marketers rely on. The first type is linkable but still rather requires PR or outreach, the second one is truly stellar content that attracts links like a magnet. Some are technical, others are content-related or involve PR and outreach to journalists and influencers. SUBSCRIBE See terms.
Search Engine Land
OCTOBER 25, 2022
Now that we know what curiosity delivers to marketers, we need to look at where and how curiosity helps marketers in their day-to-day marketing lives. Get the daily newsletter search marketers rely on. Where (and how) does curiosity help marketers? As a marketer, we strategize and execute various campaigns.
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