Remove Key Performance Indicator Remove PR Remove Promotion Remove Search Marketers
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. To gauge brand perception accurately, consider metrics like brand awareness , customer lifetime loyalty, and Net Promoter Score (NPS). But be careful.

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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Is it better to create a new name you can then promote to generate demand?

SEO 98
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Where should you spend your SEO budget?

Search Engine Land

Get the daily newsletter search marketers rely on. The first type is linkable but still rather requires PR or outreach, the second one is truly stellar content that attracts links like a magnet. Some are technical, others are content-related or involve PR and outreach to journalists and influencers. SUBSCRIBE See terms.

SEO 99
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You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

Now that we know what curiosity delivers to marketers, we need to look at where and how curiosity helps marketers in their day-to-day marketing lives. Get the daily newsletter search marketers rely on. Where (and how) does curiosity help marketers? As a marketer, we strategize and execute various campaigns.

SEO 92
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. These are senior team members.