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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events. UA reported what users did; GA4 generates predictive insights. That’s when I realized that the shift from conversions to key events in GA4 is a game changer. Complete a tutorial.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events. UA reported what users did; GA4 generates predictive insights. That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. Complete a tutorial.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Content Performance and Lead Generation. There are a number of ways to approach SEO in order to generate qualified traffic to your website.

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How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Like white papers and case studies. It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). Create a Great User Experience Intuitive navigation and clear calls to action (CTAs) guide visitors through your website. Nearly 85% of Instagram’s audience is under 45.

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