Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Search Engine Land
APRIL 17, 2024
UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events. UA reported what users did; GA4 generates predictive insights. That’s when I realized that the shift from conversions to key events in GA4 is a game changer. Complete a tutorial.
Let's personalize your content