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Why Local SEO is Important for Your Business

Sachs Marketing Group

If so, local SEO may be the key to unlocking that potential. Local SEO, or Search Engine Optimization , is a targeted approach to improving your business’s visibility in search results, specifically focusing on customers in your local area. Keep reading to discover why local SEO is important for your business.

SEO 52
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How to create a winning content strategy framework

Search Engine Land

It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals. Plan how you’ll promote. Your website is real estate you own. You can build your online authority with SEO and organic rankings. How often will you promote content on social media? Set a budget.

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Start Marketing Your Business Online (10 Easy Steps)

Sachs Marketing Group

From SEO to social media advertising, there are multiple avenues to explore. With this specific information, you can better tailor your marketing materials, promotional offers, and even the classes you offer to meet the needs and interests of your target audience. Keep a calendar and establish a cadence for publishing.

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How to conduct a LinkedIn audit that brings your brand to life

Sprout Social

Step 2: Is your page SEO-friendly? And at 2,000 characters or less, it’s also a great place to boost your Page’s SEO—both for searches in LinkedIn and in search engines , which will preview the first 156 characters of this section. Promoting upcoming events. Cover image. Showing off your products. Visualizing company culture.

Branding 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries.

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7 Essential Stages of Building a Total Online Presence

Duct Tape Marketing

Organic SEO. Having someone type a search phrase that is key to your business and finding a blog post or page from your site on page one of the results is the ultimate payoff and, long-term, may be the difference between success and failure. For some, creating benchmarks and key performance indicators is really the first step.

eBook 77