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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

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The Ultimate Guide to Digital Marketing for Lawyers

SMA Marketing

Content Formats: Explore different content formats to diversify your content marketing efforts and cater to different audience preferences. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

If your content marketing efforts achieve the goals you set, your brand will be successful. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. Use the Right Metrics. Pillar pages.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Video marketing vs. commercial advertising. Email contact lists vs. email spam.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And attract new and existing customers.

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