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Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product. Affiliate Marketing Affiliate marketing is a type of marketing where publishers promote a product or service in return for a commission.

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Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

Duct Tape Marketing

I invest a $1,000 in whatever marketing, telemarketing, Facebook marketing, whatever you choose to do in your marketing, I put $1,000 in and I get three customers. And we use the standard kind of format that most acquirers have adopted, which is called Net Promoter Score. But the essence is, “Are my customers happy?

Law 49
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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. Senior Manager, Customer Marketing. A third party marketing group for campaign promotion across channels/partners. Shazad: In my previous life, I was on the Marketing Operations side for a telemarketing company. AutoNation.

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America. My team, we manage the customer communication. And we also manage the customer database. So we work a lot with our store managers. Today I am joined by Shazad Beharry. So welcome to the podcast, Shazad.

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Why Do You Tweet? Social Media And Your Personal Brand

Marketing Insider Group

His post mentions the need to strike a delicate balance between personal and company brand promotion citing the same inextricable link between employee and company success. Mom laws: use your manners and common sense. What is your social persona? I am targeting B2B marketers with tips and advice from an insider point of view.