Logistics Market Segmentation New Markets 
Hootsuite
OCTOBER 20, 2022
Take advantage of new opportunities. Retail industry trends ensure that you can identify and seize new opportunities as they appear. Tracking where retail is going lets you: Branch out into new market segments. Launch new sales and marketing channels. Offer new products and services.
Search Engine Land
OCTOBER 2, 2024
The client expressed concern that their recent expansion of personas, as they shifted focus to a different market segment, may have diluted their website’s authority. I can see why a company might think that expanding into a new market could make Google question its target audience.
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