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Tracking where retail is going lets you: Branch out into new marketsegments. Launch new sales and marketing channels. To justify that investment, you need strong signals from the market. This opens the door to expansion and dominance in new marketsegments or geographies. Offer new products and services.
At their guide, you’ll find what’s in-stock, gifts sorted by price, gifts for him, gifts for her—even a “plaid” shop if that’s your aesthetic. If anything, your marketing should lean into them. Rather than paying full price, they feel they’re getting a special discount. Consider this: price only scored 73%.
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