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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Pam Didner

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. In the article, Frédéric Dubut, Senior Program Manager at Bing says. Most experiences look, feel, and behave alike.

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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

Go-to-market activities must be justified by the revenue potential of each market, the degree to which competition exists in those countries, and the market demand data. To that end, it’s critical to conduct extensive market research to evaluate and prioritize which global markets to enter.

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How to Use Community Forums to Fuel Your Audience Engagement Strategy

Adobe Experience Cloud Blog

Here’s everything you need to know to get started on integrating community forums into your engagement marketing strategy: where to turn, what to look for, and how to use your new insights: 1. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

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Why centralizing strategic insights is imperative for CMOs

Martech

In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. This can leave them struggling with managing disparate teams that do similar work. The core benefit of centralizing or consolidating teams is to increase marketing’s overall impact.