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Market Research Process Explained — And it Won’t Melt Your Brain

DIY Marketers

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. You should also take note of their pricing and any discounts they're offering customers.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

However, content mapping with the audience in mind can help you put together a strategy in a more manageable way. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Pricing: Free.

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. However, this swift and easy access comes at a price. Gartner Research). 3 Ways To Manage Help Customers Manage The Toll Road. GerryMoran.png">. GerryMoran1.png">

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

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How CTV can deliver market research for B2B marketers

Martech

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We