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B2B marketers say improving data quality is top priority

Martech

Not surprisingly, each of these was also seen as a top three challenge for marketers. Growing the audience continues to be a priority for B2B marketers, with 58% focusing on expanding their audience to new demographics and market segments this year. In search of a bigger pie. Are you getting the most from your stack?

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The B2B Cost per Lead Formula and Your Marketing Budget – the Surprising Relationship

Lusha

Segmenting: There are infinite careers that fall into “information technology”; to narrow it down, Hanapin segmented the audience into IT managers, technical engineers, and SysAdmin workers. Average cost per lead by b2b industry and marketing channel. Video marketing. $59.

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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?