Martech

MAY 15, 2023

AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge. New marketing ops roles. New stack without a how-to guide.

Marketing Automation Platform 81

Marketing Automation Platform CRM User-Generated Management 81

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketing 134

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. I can’t talk about modern marketing and not talk about technology. Modern B2B Marketing'

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. Find out what your competitors are doing with their marketing strategies, and do it better.

Telemarketing 85

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 85

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Marketers are rapidly working to tap into this new marketing channel. This approach can ultimately take longer to generate a positive ROI and also puts you at risk of losing control over your strategy and messaging. How do we manage this? How do we explain why we’re doing this? Who do we include?

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Martech

DECEMBER 15, 2023

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

Marketing Automation Platform 117

Marketing Automation Platform Price Marketing Marketers 117

Adobe Experience Cloud Blog

DECEMBER 2, 2016

So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Audience Management for Account-Based Marketing .

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134