Martech
MAY 15, 2023
AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge. New marketing ops roles. New stack without a how-to guide.
Adobe Experience Cloud Blog
AUGUST 14, 2014
Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.
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Adobe Experience Cloud Blog
MAY 2, 2013
Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. I can’t talk about modern marketing and not talk about technology. Modern B2B Marketing'
Neil Patel
DECEMBER 16, 2021
The user base is steadily growing. Facebook Groups are underrated by marketers. These user-administrated public forums within Facebook allow like-minded people to discuss and share ideas. Bloggers love generating comments, and the author of the blog post you comment on is likely to read it. Most people have. There are 3.78
Marketing Insider Group
JUNE 15, 2015
To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. Find out what your competitors are doing with their marketing strategies, and do it better.
Adobe Experience Cloud Blog
NOVEMBER 9, 2016
Marketers are rapidly working to tap into this new marketing channel. This approach can ultimately take longer to generate a positive ROI and also puts you at risk of losing control over your strategy and messaging. Any sort of manual work that takes extra time can lead to huge drop-offs in the participation rate.
Adobe Experience Cloud Blog
JULY 5, 2013
Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.
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