Marketing Automation Platform New Markets User-Generated 
Martech
SEPTEMBER 12, 2024
Dig deeper: How martech vendors can navigate the slow death of net-new deals Who will be the winners? With a large user base, app hosting capabilities and integrations with many of the 14,000 other tools, the company is the first sharpshooter to ride into town and claim the role of sheriff. Marketers also need to be flexible.
Martech
MAY 15, 2023
AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge. New marketing ops roles. New stack without a how-to guide.
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Adobe Experience Cloud Blog
AUGUST 14, 2014
Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.
Adobe Experience Cloud Blog
MAY 2, 2013
Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. I can’t talk about modern marketing and not talk about technology. Modern B2B Marketing'
Marketing Insider Group
JUNE 15, 2015
To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. Find out what your competitors are doing with their marketing strategies, and do it better.
Neil Patel
DECEMBER 16, 2021
The user base is steadily growing. Facebook Groups are underrated by marketers. These user-administrated public forums within Facebook allow like-minded people to discuss and share ideas. Bloggers love generating comments, and the author of the blog post you comment on is likely to read it. Most people have. There are 3.78
Adobe Experience Cloud Blog
NOVEMBER 9, 2016
Marketers are rapidly working to tap into this new marketing channel. This approach can ultimately take longer to generate a positive ROI and also puts you at risk of losing control over your strategy and messaging. Any sort of manual work that takes extra time can lead to huge drop-offs in the participation rate.
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