ABM Success: Plan, Execute, Evaluate, Breathe, Repeat
Adobe Experience Cloud Blog
SEPTEMBER 28, 2017
ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the needs and pain points of their most strategic accounts, and they speak specifically to those accounts in a tailored way. Marketing Fundamentals and New Approaches. It’s awesome and straightforward—in theory.
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