7 Paths to a Successful Startup
Duct Tape Marketing
MARCH 13, 2025
She is the Simon Imidge Pauley Professor, Professor of Management and Vice Dean of Entrepreneurship at the Wharton School. So lots of digital spends managing that. So in the book, I talk about Joan, who had been working as a scientist, a PhD scientist at a large pharmaceutical firm. This wasn't his original training.
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