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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

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Topical Map for Medical & Medicine Blog

Calvyn Lee Blog

By creating a topical map that covers core topics like “Understanding Diabetes Types” and “Managing Blood Sugar Levels,” and supporting them with in-depth articles and guides, you establish your site as an authoritative source for diabetes-related information.

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Properly preparing for the predictable: Peak seasonality

Search Engine Land

Peak seasonality planning Planning comes down to three components: financial, management and delivery. Management component: More money means more problems (actually/hopefully it means just more work). The traffic went back down in 2022 to levels more on part with 8% growth.

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MarTech’s digital transformation experts to follow

Martech

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. He advises CIOs and technology managers on disruptive technologies and how to engage customers in this changing climate, especially on mobile. LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Daniel Newman (27.7K

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Top 10 SEO expert columns of 2022 on Search Engine Land

Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz.

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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

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