Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. Working with these individuals creates a unique opportunity to extend your brand’s reach into new and untapped audiences. Or support a new product launch?

Influencer Marketing 111

Influencer Marketing Branding B2C Marketing 111

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Can you shuffle your current talent, or do you need to recruit a visionary with experience in marketing automation?

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

APRIL 21, 2014

This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Marketing Insider Group

JANUARY 2, 2013

It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. To help customers, you can’t write about your products. This is the new marketing: it’s more about educating than broadcasting. Step in your customer’s shoes. Go multi-format.

Marketing Strategy 94

Marketing Strategy Whitepaper Content Marketing Marketing 94