Content Marketing Institute

JANUARY 14, 2019

She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point).

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

APRIL 4, 2024

The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Any merchant can promote their store without an expensive agency. Too much self-promotion makes your social media account less valuable and helpful to buyers. Not sure what to write about?

eCommerce 70

eCommerce Marketing Strategy Marketing Marketers 70

Marketing Insider Group

MARCH 28, 2024

Then, it’s time to manage and execute your plan. Send Thank You Cards Whether it’s receiving a free gift or a generous refund, buyers remember when you take that extra step to create an outstanding shopping experience for them. The more buyers become used to these requests, the less likely they’ll notice and respond to them.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119

The CMO Survey

JANUARY 29, 2019

The new platform enables customers to place orders online; track deliveries using the companys mobile app; and leverage analytics to optimize processes, such as budgeting and spending, inventory management, and menu engineering. Thats in line with customer behavior, as most users spend 13 hours researching online and just 3.5

eCommerce 100

eCommerce Transform CMO Retail 100