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The Personal Touch of Technology in 2024

Set Up

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. We mostly still refer to this as ABM (account-based marketing) segmentation, whereas the more modern terminology is hyper-personalization.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

The authors characterize two marketplace types: Red oceans are traditional, highly competitive markets. They are usually no-growth markets filled with hungry businesses competing primarily on price. He fears for the future of a large marketing segment that lacks the “all-in” creative drive of mavericks who trust their intuition.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Resources for content marketing newcomers.