Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. As an example, think about a B2B manufacturer of insulation material for the construction industry.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Tiecas

MAY 7, 2024

This lack of clarity leads to wasted resources, misguided strategies, and a misalignment between marketing’s perceived value and its true impact on the bottom line. To accelerate your sales pipeline, check out these proven strategies from my blog: “Manufacturing Lead Generation: 5 Strategies to Accelerate Your Sales Pipeline.”

Thought Leadership 52

Thought Leadership Manufacturing Marketers Marketing 52