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The importance of marketing data analytics

Power Digital Marketing

Marketing data” refers to any bit of information that brands can use to make marketing decisions. With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Get ready to transform your approach to competition, armed with tools and insights that put you ahead in the digital marketing game. Key Takeaways A competitor analysis involves collecting data about your competitors to identify their strengths and weaknesses and improve your marketing strategy. Let’s dive in.

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