Search Engine Land

MARCH 1, 2023

They can be skippable or non-skippable and are typically 15-30 seconds long. In-Game Ads – These ads appear within the game itself and can take various forms, such as billboards, product placement, or branded items within the game. ROAS is a good indication of how profitable your video game ad campaign is.

Non-Profit 88

Non-Profit User-Generated Advertising Advertisers 88

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. What about the buyer?

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. What about the buyer?

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8