Level up your video game ad strategy: A guide to measuring success
Search Engine Land
MARCH 1, 2023
They can be skippable or non-skippable and are typically 15-30 seconds long. ROAS is a good indication of how profitable your video game ad campaign is. Brand lift can be measured through surveys, focus groups, or other market research methods. ROAS is an important metric for all types of video game ads.
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