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What Types Of Marketing Are There?

InTouch Marketing

Niche marketing involves understanding the specific desires and challenges of the target audience and crafting highly relevant and personalized messaging. Outbound marketers produce one-size-fits-all content -- a magazine ad, a billboard, a mass email -- and distribute widely. Outbound is rapidly losing its impact.

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Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.