Best CDP for eCommerce: How it works, benefits, and examples
Use Insider
DECEMBER 16, 2023
Online shoppers often use a plethora of channels during their lifecycle with your brand — from your website and mobile app to email, SMS, WhatsApp, and more. Predictive marketing. It’s a logical next step after data unification, which is why pretty much all CDPs have some customer segmentation capabilities. email vs.
Let's personalize your content