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The Role of Artificial Intelligence in Marketing

Rock Content

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. Machine Learning. It is not just one of them, but many.

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Why CMOs must cross the technical divide

Martech

Dig deeprer: Why CMOs must be the company’s biggest advocates for digitalization The impact of ChatGPT on marketing There is no longer a clear demarcation line between technology and content. What today might look like mature and stable technology categories (e.g., AI has tremendous potential across many marketing categories.

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