OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketers 64

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

User-Generated 124

User-Generated Finance Marketers Marketing 124

Search Engine Land

SEPTEMBER 14, 2023

Retention even when markets are tight, thanks to improved customer loyalty. User-generated content that your fans create simply because they want to. Share this list with your stakeholders, and I’ll be shocked if they don’t see the objective business opportunity in building a fan-driven marketing program.

Branding 129

Branding Marketers Marketing Communications 129

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays. via 6sense ].

eBook 83

eBook Marketers Marketing Inbound Marketing 83

CXL

JUNE 2, 2022

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Duct Tape Marketing

JUNE 13, 2024

We go through a pretty robust verification and validation process, and I think this is increasingly coming about as there's more AI generated content. Clutch has grown very large, so you have very large database, a lot of users and buyers, both sides. I need product marketing agency that's going to help me position my brand.

CMO 83

CMO Transform Price Digital Marketing 83

Unbounce

OCTOBER 20, 2023

What to do before you build a landing page For the marketers (or designers, or developers) responsible for creating a landing page, the following landing page tips will help ensure the page meets the needs of your campaign. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105