‘Tis the season: Retailers can expect 32% more social messages this holiday season
Sprout Social
NOVEMBER 19, 2018
Digging in by segment, it’s not enough for small businesses’ social strategy to simply publish deals and gift ideas. Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.
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