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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. So many marketers are hyper-focused on lead generation. (12:17): 05:44] One word: Branding!

CMO
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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

With 93% of businesses now calling video essential to their marketing strategy, industry experts point to two major catalysts: AI's role in enhancing video creation and an audience increasingly drawn to video for its immediacy and depth. Lead generation. Technical evaluators were the opposite.

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How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Neil Patel

In this post, I’ll show you how to graduate from the minor league of GA users to the pro level. Visit duration goals : Track how long people spend on particular pages on your site, related to the total duration of a user session. Location : View the geographic location a user is in, both in list form and on an interactive map.

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What Types Of Marketing Are There?

InTouch Marketing

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Content Marketing: Objective: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Businesses in highly technical niche industries especially need content marketing to unpack difficult-to-understand concepts. Small businesses have much to gain by investing in content marketing compared to ads and other traditional marketing tactics. The post Is Content Marketing Right for My Industry?

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

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Whats Is Conversion Rate And How to Calculate It

Rock Content

What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market? The calculation is done in percentage and compares the total number of visitors to a page with the number of users converted to it. Because the conversion rate varies from one market segment to another.