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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Revamp your brand perception to appeal to your new market. Conduct a Market Analysis. Your brand has established itself well, with a solid foothold on a dependable market.

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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Marketers know that in many cases digital transformation has shortened the buy cycle. That’s all. That one Google search generated a steady stream of ads for the vendor — but on my personal social media. Read more here.

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3 ways B2B marketers can use generative AI

Martech

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Generative AI models can also improve predictive analytics.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. In his publication on Marketing 3.0, Yet now we’ve reached Marketing 4.0, This is the most common type of customization.

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.