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Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketingmix.
She is a creative strategist through and through, working on conceptualizing marketing campaigns, whitepapers, multimedia projects, and so on. Okay, so the next tool is called Optimove , and this is a data marketingautomationplatform. This one is almost like an AI powered CDP.
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